Over two decades ago, Sharlene George, and her partners Mel, and Princey founded The Sweetshop together. After nurturing its growth from within, Shar and Mel assumed the roles of co-CEOs in 2023, setting the stage for another two decades of groundbreaking achievements.

 

In recent times, Sharlene has been channelling her production expertise into the world of longer-form content. Her expanding portfolio now includes documentary and scripted feature films, digital and television series, and innovative, out-of-the-box branded content, aimed at providing essential support to our rostered directors as they spread their wings  into the world of long-form storytelling.

 

Her impressive producer credits on large-scale productions also bear witness to her unwavering commitment to representing indigenous voices and narratives. It's a cause close to her heart, considering her own heritage as a Cook Island Maori and her deep connection to her homeland of Rarotonga. 

 

What truly sets Sharlene apart is her profound dedication to storytelling and her unyielding commitment to integrity. These principles resonate throughout all her work, underscoring her passion for ensuring that each narrative is told with patience and grace, paying homage to the individuals who inspire these stories.